THE GATHERING OF OOH MEDIA & MARKETING PROFESSIONALS

Discover how data, AI, mobility insights, and emerging tech are redefining the future of OOH Advertising & location-based marketing. Join top brand leaders and innovators to master the art of leveraging intelligence in the physical world

3

Years

100+

Speakers

5000+

Participants

1

Location

About LOMA Conference

The Location Marketing (LOMA) Conference is connecting OOH industry stakeholders to shape policies, raise standards, and equip brand marketers to leverage the full potentials of OOH solutions, and maximize the ROI on advertising investments.

Meet Our

Speakers

Talking Points

Friday 2nd Oct. 26	Duration (Mins)	Theme: LEVERAGING INTELLIGENCE	Style	Speaker	Synopsis
MORNING SESSION: DATA & INFRASTRUCTURE FOUNDATIONS
10:10 AM – 10:30 AM	20 Mins	KEYNOTE: The Smart Era of Location Intelligence: Connecting Physical Visibility to Digital Attribution	Keynote	To be confirmed (xxx)	Location Intelligence is redefining how marketing effectiveness is measured by linking physical audience exposure with digital consumer behaviour. This session will unpack the technologies, data sources and attribution models that enable marketers to quantify the real business impact of Out-of-Home advertising and other location-based media.
10:45 AM – 11:00 AM	15 Mins	The Intelligent OOH Ecosystem: How Connected Hardware and Smart Software Are Redefining Outdoor Advertising	Technical Presentation	Anna (CJTronics)	This session explores the convergence of connected devices, cloud platforms, artificial intelligence and automation technologies in the OOH industry. Participants will gain an understanding of how these innovations are transforming media assets into intelligent, networked platforms capable of delivering measurable, responsive and data-driven advertising experiences.
11:00 AM – 11:35 AM	35 Mins	Transit Data & The Bottom Line: 1. Pervasive Footprints, Precise Attribution (Taxi) 2. The Dwell-Time Dividend (In-Bus)	Panel Discussion	Moderator: Tope Ayanbade Panelists: Anthony Nwabuisi (TMAC) & Bolaji (Docu2Data)	The effectiveness of transit advertising lies not only in where it travels, but in the data it generates and the attention it captures. This session will demonstrate how taxi advertising supports precise audience attribution through mobility insights, while in-bus advertising benefits from longer dwell times that enhance consumer engagement, message retention and return on investment.
11:35 AM – 12:00 PM	30 Mins	From Insights to Influence: Leveraging Audience Intelligence to Build Personal Brands and Create Content That Resonates	Creator Panel	Ezenwa, Aniete, Lynda Aguocha, King Jaja & one more Content Creator	Consumers buy expertise before they buy products, and they trust people before they trust logos. This session explores how business owners, executives and brand leaders can learn from today’s most successful content creators to develop a compelling personal brand, tell authentic stories, and create content that amplifies their influence while strengthening the reputation and growth of their businesses.
AFTERNOON SESSION: AI, MARKET INSIGHTS & STRATEGIC SCALE
12:30 PM – 12:50 PM	20 Mins	What the Data Says About Programmatic DOOH: Insights from WOO and Their Implications	Market Presentation	Polygon	Reliable data provides the foundation for informed industry decisions. This session will unpack WOO’s latest Programmatic DOOH findings, exploring market trends, investment patterns, technological advancements and measurement capabilities to help delegates understand where the industry is today and where it is heading.
12:50 PM – 13:10 PM	20 Mins	Algorithmic Media Buying: How AI Is Transforming Programmatic OOH in Emerging Markets	Tech Presentation	Moving Walls	The future of media buying is increasingly driven by algorithms that analyse data, predict audience behaviour and automate campaign decisions. This session will examine how AI is reshaping Programmatic OOH through intelligent planning, dynamic optimisation and measurable performance, while highlighting the opportunities, infrastructure requirements and adoption considerations for emerging markets.
13:10 PM – 13:25 PM	15 Mins	Unlocking Retail Intelligence for Smarter OOH Advertising	Presentation	AMD / Motomedia	Retail Intelligence is transforming the way brands plan and evaluate Out-of-Home advertising by linking consumer movement with shopping behaviour. This session will examine how data-driven retail insights support smarter site selection, audience targeting, campaign optimisation and performance measurement, enabling marketers to make more informed investment decisions.
13:25 PM – 14:00 PM	35 Mins	Stop Winging Your Growth: Leveraging Market Intelligence to Build a Billion-Naira Business	Masterclass & Key Charge	Ezekiel Solesi (LIMBsimple)	Market intelligence has become a strategic asset for businesses seeking sustainable growth. This session will demonstrate how entrepreneurs and business leaders can use market data, customer insights and competitive intelligence to validate opportunities, refine business models, strengthen strategic planning and build resilient businesses with long-term growth potential.
14:00 PM – 14:50 PM	50 Mins	Launch of LOMA Outlook: From Audience to Intelligence: What Nigeria’s OOH Consumer Behaviour Study Reveals	Data Launch & Panel	Emmanuel Adediran – Oluyemisi Bakare (Nitro 121), Golden Penny, TGI, Fan Milk (Oreoluwa) – Moderator	The LOMA Outlook represents a significant step towards a more data-driven OOH industry in Nigeria. This report launch will present original research into consumer behaviour, audience movement and advertising engagement, providing actionable intelligence that enables brands, agencies and media owners to make smarter planning, measurement and investment decisions.