TIMELINE

AWARD CATEGORIES

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Category	Scope	Who Can Participate	Action
Excellence in Static OOH Execution	Refers to the speed, coordination, and precision with which static (non-digital) outdoor advertising campaigns are executed — from material pickup to on-site deployment.	Media Owner / OOH Supplier Only	Entry Form
OOH AdTech Innovation Company of the Year	This award celebrates significantly evolved AdTech solutions in the Out-of-Home (OOH) advertising industry within the year in review — technologies that are redefining how OOH is planned, bought, delivered, or measured.	AdTech	Entry Form
Bespoke Innovation of the Year	This award honors a unique, tailor-made Out-of-Home (OOH) solution developed to meet a client’s specific marketing objectives. It recognizes innovative concepts, custom-built executions, and creative applications that pushed the boundaries of conventional outdoor advertising.	Media Owners, Media Independent Agency, Creative Agency, AdTech, Others	Entry Form
Sustainability Initiative of the Year	This award honors an Out-of-Home (OOH) campaign, project, or company that demonstrated exceptional commitment to environmental sustainability — through eco-conscious materials, renewable energy, waste reduction, or socially responsible practices that align advertising with planet-friendly values.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	Entry Form

OPERATIONS

Category	Scope	Who Can Participate	Action
OOH Printing Company of the Year	This award recognizes an outstanding printing company that has consistently demonstrated excellence in the production of high-quality Out-of-Home advertising materials. It celebrates superior print quality, reliability, innovation, turnaround time, and contribution to successful OOH campaign execution.	Printers Only	Entry Form
Operations Personality	This award recognizes an individual who plays a crucial behind-the-scenes role in coordinating and managing operations within an Out-of-Home (OOH) advertising company — ensuring that campaigns are executed accurately, efficiently, and on time.	Field Operations	Entry Form

SALES & MARKETING

Category	Scope	Who Can Participate	Action
Use of Data & Insights for Sales & Marketing of OOH Solutions	This award recognizes an organization that has effectively leveraged data, audience insights, market intelligence, and analytics to improve the sales, planning, marketing, or performance of Out-of-Home advertising solutions. It celebrates evidence-based decision-making that drives business growth and client value.	Media Owner / OOH Supplier Only	Entry Form
Sales Personality	This award honors an exceptional individual in sales within the Out-of-Home (OOH) advertising industry who has demonstrated outstanding performance, strategic thinking, client leadership, and revenue impact over the past year.	Sales Persons with +3 Years Experience	Entry Form
Next Rated – Sales/Account Executive	This award celebrates an emerging sales or account executive who has shown exceptional promise, professionalism, and outstanding performance early in their career. It recognizes young professionals who have demonstrated strong client management, business development, and a commitment to excellence within their first three years in the industry.	Sales Executives with Not More Than 3 Years of Experience	Entry Form

MEDIA OWNERSHIP & MANAGEMENT

Category	Scope	Who Can Participate	Action
OOH Company of the Year	This prestigious award honors the most outstanding Out-of-Home (OOH) advertising company over the past year — one that has demonstrated all-around excellence, innovation, and impact across the industry.	Media Owner / OOH Supplier Only	Entry Form
The Rising Star	This award recognizes a fast-growing Out-of-Home (OOH) company that has demonstrated remarkable growth, innovation, market impact, and business potential within its first five years of operation. It celebrates emerging organizations that are shaping the future of the industry.	Media Companies Within 0–5 Years of Operation	Entry Form

STRATEGY & PLANNING

Category	Scope	Who Can Participate	Action
OOH Creative Agency of the Year	This award recognizes the creative agency that has consistently delivered exceptional Out-of-Home (OOH) concepts and campaigns through outstanding creativity, strategic thinking, innovation, and execution. It celebrates agencies whose work has elevated brands and advanced the standards of outdoor advertising.	Creative Agencies Only	Entry Form
Media Planner of the Year	This award recognizes a strategic thinker and planner who has demonstrated exceptional skill in developing, recommending, and optimizing Out-of-Home (OOH) media plans that drive impactful results for brands and campaigns.	OOH Media Strategists / Planners from MIPAN Member Agencies	Entry Form
Outstanding OOH Campaign	This award recognizes an Out-of-Home (OOH) campaign that delivered exceptional creativity, strategic execution, audience engagement, and measurable impact. It celebrates campaigns that effectively used outdoor media to achieve outstanding marketing and communication objectives.	Media Owners, Media Independent Agencies, Creative Agencies, AdTech, Others	Entry Form
Media Buying Agency of the Year	Recognizes the media agency that has demonstrated outstanding excellence in planning, negotiating, purchasing, and managing Out-of-Home (OOH) media investments while delivering measurable value and campaign effectiveness for clients. Beyond commercial performance, the award also honors agencies that have made significant contributions to the growth of the OOH industry through thought leadership, corporate social responsibility (CSR), innovation, talent development, and initiatives that advance the media and marketing communications ecosystem.	Media Agencies	Entry Form

OOH AMPLIFICATION

Category	Scope	Who Can Participate	Action
Brand of the Year (OOH)	Brand of the Year (OOH) recognizes the brand that has demonstrated exceptional commitment to Out-of-Home (OOH) advertising through sustained investment, continuous campaign presence, and strategic use of the medium throughout the assessment period. The award celebrates brands that have consistently leveraged OOH to strengthen brand visibility, achieve measurable market impact, and showcase innovative use of outdoor advertising while contributing to the growth of the OOH industry.	Brands	Entry Form
Emerging Brand Award	Emerging Brand Award (OOH) recognizes a growing brand that has demonstrated exceptional use of Out-of-Home (OOH) advertising to build awareness, accelerate market growth, and establish a strong brand presence despite operating with relatively limited resources. The award celebrates brands that have maximized the impact of OOH through creativity, innovation, efficient budget utilization, and bold marketing strategies, positioning themselves as future industry leaders.	Brands	Entry Form
Creators Impact Awards	This award recognizes digital creators who have successfully leveraged Out-of-Home (OOH) advertising as part of their content, storytelling, or brand collaborations. It celebrates creators whose influence, creativity, and audience engagement have amplified OOH campaigns and strengthened the connection between digital and outdoor media.	Digital Creators	Entry Form

JUDGES

ABOUT LOMA

LOMA 2025

LOMA 2024

Location Marketing Awards is an event presented by OOH Academy to recognize the excellent and outstanding efforts of internal and external stakeholders in the Out of Home Advertising space in Nigeria with focus on the practitioners. This annual recognition exercise is aimed at encouraging innovation and excellence in the delivery of outdoor advertising services in Nigeria.