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Out-of-home advertising

The Rise of Faux OOH (CGI in Out-of-Home Advertising): Blurring Realities and Consumer Perception

This year witnessed a surge in the use of CGI manipulations within videos showcasing OOH campaigns. These videos, featuring remarkable executions such as handbag cars for Jacquemus at Paris Fashion Week and so many others have set a new standard for creativity and viral potential in the digital space.


Africa to Experience WOO’s First In-Person Africa Forum in Cape Town, SA come March 11-13, 2024

The dynamic duo

The Dynamic Duo: Digital Out of Home Advertising Enhances Static OOH

Staying ahead of the curve is crucial in this ever-evolving world of advertising. There is an increasing worry that Digital Out-of-Home (DOOH) will supplant Static Out-of-Home (OOH).

Supporting image - Copy

Shining Bright: The Epic Battle of 2D Lamp Post Die Cuts in Nigeria’s Market

This innovative marketing strategy, pioneered by The HEINEKEN Company Tiger Beer and later adopted by Guaranty Trust.

The success Pilarrs

The Success Pillars of OOH Campaigns

In this article, we will delve into these crucial pillars: Location, People, AD Design, Messaging, and the overall marketing strategy.

5 Media buying points

5 Points to Note in Strategic OOH Media Buying

Let’s delve into the key considerations and analyses integral to crafting a successful OOH media strategy..