OOH Academy Teams Up with NYSC Lagos to Introduce Corps Members to OOH Advertising Industry
In a bid to provide fresh opportunities for corps members and mitigate brain drain in the marketing communications sector, the Out of Home (OOH) Academy partnered with the National Youth Service Corps (NYSC) Lagos State Chapter to …
Stakeholders Must Work Collaboratively On Audience Measurement For Programmatic Solutions To Thrive
WOO President Tom Goddard, who declared that the sector is firmly back on track, with revenue projected to surpass the $36.8 billion mark achieved in ….
OOH Academy to hold second Edition of Location Intelligence Workshop
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions.
Audience Mobilization Key In Driving Value For Brands, Expert Says
Strategic audience mobilization demands deploying real-time, relevant messaging delivered through dynamic mediums, underpinned by the analysis of target consumers and …
Primedia Outdoor and BroadSign Collaborate for Programmatic DOOH Campaign in Nigeria
Harnessing the power of advanced technology, the campaign leverages DV360, Google’s demand-side platform, to deliver targeted and engaging content across …
Why OOH Experiences Increased Spend For December
Advertisers often allocate more budget to OOH advertising during December and the Christmas holiday season to capitalize on the increased…
The Rise of Faux OOH (CGI in Out-of-Home Advertising): Blurring Realities and Consumer Perception
Featuring remarkable executions such as handbag cars for Jacquemus at Paris Fashion Week and so many others have a new standard for creativity and viral potential in the digital space has been set.
5 Points to Note in Strategic OOH Media Buying
Let’s delve into the key considerations and analyses integral to crafting a successful OOH media strategy.
The Dynamic Duo: Digital Out of Home Advertising Enhances Static OOH
Staying ahead of the curve is crucial in this ever-evolving world of advertising. There is an increasing worry that Digital Out-of-Home (DOOH) will supplant Static Out-of-Home (OOH).
Africa to Experience WOO’s First In-Person Africa Forum in Cape Town
The first in-person Africa Forum by WOO in Cape Town in 2024 is poised to be a significant step forward for the…
Shining Bright: The Epic Battle of 2D Lamp Post Die Cuts in Nigeria’s Market
This innovative marketing strategy, pioneered by The HEINEKEN Company Tiger Beer and later adopted by Guaranty Trust.
The Success Pillars of OOH Campaigns
In this article, we will delve into these crucial pillars: Location, People, AD Design, Messaging, and the overall marketing strategy.