Blessing Ugwu, Media Operations Lead at Ubiquity Holdings, is quietly transforming how Out-of-Home (OOH) advertising is planned and executed across West and Central Africa. With operations spanning Ghana, Sierra Leone, Nigeria, Cameroon, and Rwanda, she oversees end-to-end campaign delivery, ensuring efficiency and accountability from strategy to analysis. Originally aspiring to be a journalist, Blessing stumbled into media buying through an internship and soon discovered her passion for the OOH industry. Faced with widespread challenges—like proof-of-performance fraud and a lack of reliable planning data—she took it upon herself to introduce real-time monitoring systems and stricter compliance frameworks, significantly improving campaign transparency and vendor accountability.

Beyond her technical leadership, Blessing is also helping redefine the industry’s gender dynamics. In a space long perceived as male-dominated, she stands as a beacon for women breaking into leadership and operational roles in OOH. Currently leading a data-driven, high-impact campaign for a Quick Service Restaurant brand, Blessing continues to push the boundaries of what’s possible through innovation and location intelligence. She’s passionate about mentoring the next generation of female professionals and envisions a future where transparency, data, and inclusion are central pillars of OOH success in Africa.