In a bid to provide fresh opportunities for corps members
and mitigate brain drain in the marketing communications sector, the Out of
Home (OOH) Academy partnered with the National Youth Service Corps (NYSC) Lagos
State Chapter to introduce corps members to the burgeoning Out of Home
Advertising industry.
The session, which took place at Surulere Local Government
on March 22, 2024, witnessed the participation of founding members of the OOH
Academy, Mr. Chinonso Atuegwu, and Kingsley Onwukaeme. Atuegwu and Onwukaeme
passionately addressed the corps members, who are on the brink of completing
their national service, urging them to consider the dynamic and lucrative
opportunities within the OOH industry.
During the session, corps members were enlightened about
various job prospects available in the industry, ranging from creative design
to campaign management. Atuegwu and Onwukaeme underscored the importance of
leveraging platforms like the OOH Academy and other marketing communication
industry academies such as O2 Academy, Alphabet Media Academy, and Brand
Management Academy.
“This initiative aims to inject fresh talent and innovative perspectives into the Marketing Communications space,” remarked Mr. Atuegwu. “By exposing corps members to the diverse opportunities within the OOH industry, we hope to not only retain skilled individuals but also invigorate the sector with new ideas and energy.”
The collaboration between the OOH Academy and NYSC Lagos State Chapter signifies a proactive approach towards addressing the talent gap in the marketing communications sector. As the corps members prepare to transition into the workforce, initiatives like these serve as catalysts for fostering growth and sustainability within the industry.
