In a monumental leap for African advertising, Xpark360 has made history by deploying PremiumTrust Bank on the world’s largest billboard OneInfinity, right from the heart of Lagos, Nigeria.

This landmark activation is more than just a campaign.It is a bold statement of ambition, creativity, and global visibility, placing both PremiumTrust Bank and Xpark360 firmly in the global spotlight.

Measuring a staggering 277.4 meters in width and 38 meters in height (a total of 10,541.2 square meters), the OneInfinity billboard significantly surpasses the size of the current Guinness World Record holder for the largest outdoor advertising billboard. That record, recognized by the Guinness Book of World Records, belongs to a billboard in Dubai, UAE, which measured 6,260 m² (67,382 ft² 11 in²) and was achieved by the Emirates Intellectual Property Association (EIPA) on 5 November 2018, displaying logos of various entities to raise awareness about intellectual property rights.

Whilst OneInfinity beats the previous record in scale, it has not yet been officially reported or certified by Guinness World Records. Nonetheless, the feat marks a monumental moment for Nigeria and the global out-of-home advertising industry.

Now towering along 3rd Mainland Bridge in Lagos, Nigeria.one of Africa’s busiest highway.,OneInfinity delivers unmatched reach and scale, ushering in a new era of high-impact outdoor media from the heart of Africa.

“This is more than advertising. It’s global brand domination,” Xpark360 announced. We don’t just advertise , we dominate and command attention.

With this campaign, PremiumTrust Bank becomes the first brand ever deployed on the iconic mega-board, positioning itself not just as a financial institution, but as a visionary leader ready to compete on the global stage.