Livia Brown didn’t start in out-of-home (OOH) media—she found her way there through a broader love for branding and strategy while working in sales and marketing. Her big break came when she joined Posterscope South Africa as a junior location specialist. New to the media agency world, Livia threw herself into the deep end—working late nights, seeking mentorship, and tackling extra projects to fast-track her learning. It paid off. She soon discovered a passion for location data, diving into foot traffic trends and consumer behavior to sharpen campaign strategies. That curiosity became her signature, eventually propelling her into the role of General Manager, where she built a team known for having some of the smartest OOH tools in the market.

These days, Livia operates independently, bringing a rare cross-sector lens to her consulting work. She guides media owners, empowers agencies, and advises clients directly—connecting dots others often miss. She’s also shaping the industry conversation as co-editor of DOOH.co.za, a go-to hub for all things OOH in South Africa, and as co-host of Beyond the Billboard, the country’s first OOH podcast. For Livia, growth has always come from saying yes to challenges and being relentlessly curious. Her mantra is simple: if it doesn’t exist, create it. As she expands her influence across Africa and beyond, one thing is clear—Livia isn’t just part of the OOH industry; she’s helping redefine it.