
In a bold and imaginative fusion of childhood nostalgia and modern media, JCDecaux has brought the magic of the Smurfs to the streets through a truly standout Digital Out-of-Home (DOOH) campaign. To promote the release of the new Smurfs movie, a series of digital bus shelters were transformed into immersive, larger-than-life Smurf villages, stopping commuters in their tracks and turning public spaces into scenes straight out of a storybook.
Creative Immersion at Its Finest
These weren’t your typical ads. Featuring Smurf-themed digital screens, 3D mushroom rooftops, and even playful peepholes inviting pedestrians to peek inside, the shelters created a world of wonder that blurred the line between advertising and urban art.
What made this campaign unforgettable was its ability to stir emotion. It didn’t just capture attention—it reignited the joy of childhood, delivering smiles and sparking conversations across all age groups.
DOOH with Depth and Dimension
Immersive Design: The shelters were reimagined as whimsical mushroom homes, giving commuters a tactile and visual surprise.
Emotional Connection: The use of globally beloved characters created an immediate bond, combining familiarity with freshness.
Urban Playfulness: The campaign turned ordinary infrastructure into a delightful discovery—adding an unexpected layer of fun to the daily commute.
Innovation that Performs
This campaign exemplifies how creative DOOH can do more than deliver impressions—it can create experiences. In a time when audiences are bombarded with content, campaigns like this remind us of the unique strength of Out-of-Home media: physical presence, emotional engagement, and unforgettable storytelling.
As digital OOH continues to evolve, the Smurfs campaign sets a high bar. It proves that when technology meets creativity, the streets themselves become stages for magic.