In a groundbreaking collaboration, Primedia Outdoor, a leading outdoor advertising company, has joined forces with BroadSign, a renowned digital out-of-home (DOOH) platform, to deploy yet another innovative programmatic campaign in Nigeria. This initiative, set within the vibrant atmosphere of Ikeja City Mall, brings dynamic advertising to the forefront, with a focus on promoting GOtv, a popular digital television service provider.
Harnessing the power of advanced technology, the campaign leverages DV360, Google’s demand-side platform, to deliver targeted and engaging content across Primedia Outdoor’s extensive network of digital screens in Nigeria, and BroadSign’s sophisticated programmatic capabilities, advertisers can seamlessly reach their desired demographics with precision and impact.
The integration of programmatic DOOH not only enhances the effectiveness of advertising campaigns but also provides advertisers with real-time insights and flexibility in content delivery. By utilizing data-driven approaches, advertisers can tailor their messages dynamically, ensuring maximum relevance and engagement with the audience.
This collaboration marks another milestone in the evolution of digital advertising in Nigeria, as Primedia Outdoor and BroadSign continue to pioneer innovative solutions that elevate the effectiveness and efficiency of out-of-home advertising. As the landscape of advertising evolves, partnerships like these underscore the industry’s commitment to embracing technology and delivering impactful campaigns that resonate with consumers.
Source: https://www.linkedin.com/posts/solomonii_gotv-dentsu-dv360-activity-7161746269474906113-BBYp?utm_source=share&utm_medium=member_android
