The cityscape of Lagos has once again become a canvas for creativity, as celebrated visual curator Michael Angelo unveils a bold new bespoke out-of-home (OOH) execution for global luxury brand Hennessy. With the campaign tagline “Hennessy: Made for More”, this activation isn’t just advertising, it’s an illuminated statement of taste, power, and cultural resonance.
Located on the iconic Ring Road/Osborne Intersection by Dolphin Estate , the four-panel installation stands tall in the most busiest roads in Lagos State.
The structure comes alive after dark. The lighting accents, pristine print quality, and strategic symmetry capture the essence of a premium brand grounded in heritage yet boldly future-facing.
“This isn’t just an ad, it’s an experience. Michael Angelo and Romarong didn’t just mount a banner; they created a monument. The Hennessy story is told not just through copy, but through presence, lighting, and lifestyle cues.”
Key Features of the Execution:
- 360-degree visual dominance: The wrap covers two massive sides of the structure, ensuring visibility from all approach angles.
- Luxury-infused creative direction: The visual language communicates refinement, from fashion to composition to palette.
- Night visibility optimization: The ambient lighting system enhances brand recall after dusk, ideal for high-traffic nighttime impressions.
