Speed – 25%
The ability to deploy billboards quickly and efficiently is essential. Look for companies or individuals who have a track record of fast deployment times.

Quality – 35%
While speed is important, the quality of the billboard deployment is equally crucial. Look for companies or individuals who can deliver high-quality deployments that are well-placed and visually appealing.

Flexibility – 10%
The ability to adapt to changing circumstances and requirements is essential in billboard deployment. Look for companies or individuals who are flexible and can handle unexpected challenges with ease.

Safety – 20%
Safety should always be a top priority when it comes to billboard deployment. Look for companies or individuals who prioritize safety and have a strong safety record.

Innovation – 10%
Finally, look for companies or individuals who are innovative and are continually looking for ways to improve their billboard deployment processes. This can help ensure that your billboard deployments remain efficient and effective over time.

Data Accuracy – 30%
The accuracy of the data presented is critical, as it ensures the audience can trust the information being presented.Relevance – 30%
The data should be relevant to the audience and the message being conveyed. It should be targeted to the specific market segment, product, or service being promoted.

Clarity – 15%
The data presented should be clear and easy to understand. This includes using graphs, charts, and other visual aids to help the audience better comprehend the information being presented.

Insights – 25%
The data presented should provide insights that enable the audience to take action. This could include identifying trends, patterns, or opportunities in the market that the audience can capitalize on.

Creativity -20%
Look for companies that have a proven track record of creating innovative and eye-catching outdoor advertising solutions.Reach – 20%
Consider the company’s reach and coverage in terms of locations, types of media, and audience demographics. A good outdoor media company should be able to reach your target audience effectively.

Targeting – 15%
Consider how well the company can target specific audiences with its solutions/structures. A great outdoor media company will have the ability to customize Solutions to reach specific demographics, geographies, or interests.

Effectiveness – 15%
Look at the company’s past deployments and their effectiveness. Were they able to deliver results in terms of increased brand awareness, foot traffic, or sales?

ROI – 10%
Consider the company’s pricing and ROI (Return on Investment). You want to make sure that your investment in outdoor media is well-spent and that the company you choose can deliver a good ROI.

Customer Service – 20%
Consider the quality of customer service that the company provides. You want to work with a company that is responsive, professional, and dedicated to ensuring your satisfaction.”

Print Quality – 35%
Assess the overall quality of the printed materials, including clarity, color accuracy, resolution, and finish. High-quality printing contributes to the visual impact and durability of the campaign.Speed of Production – 20%
evaluate the speed of production itself. Consider factors such as turnaround time, production capacity, and the ability to meet tight deadlines while maintaining quality standards.

Seam Quality -20%
Assess the quality of the seams where multiple flex materials are joined together. Look for seamless joins that maintain visual continuity without obvious gaps, wrinkles, or distortions. Seam strength and durability are also important considerations.

Material Selection – 15%
Consider the choice of materials used in the print production. Assess whether the materials are suitable for the intended application, durable, environmentally friendly, and contribute to the overall effectiveness of the campaign.

Sustainability and Eco-friendliness – 10%
Evaluate the commitment to sustainability and eco-friendliness in the print production process. Consider factors such as the use of recycled materials, eco-friendly inks, energy-efficient printing practices, and waste reduction initiatives.”

Creative portfolio – 25%
Review the agency’s portfolio to assess the quality and creativity of their past work. Look for examples of outdoor designs and messaging within the period in viewClient testimonials – 10%
Check out the agency’s client testimonials to see what past clients have to say about their work. This can give you a good sense of the agency’s strengths and weaknesses.

Strategic approach – 30%
Look for an agency that takes a strategic approach to outdoor designs and messaging. The agency should be able to explain how they approach brief focusing on OOH on location basis

Innovation and technology – 15%
Find out if the agency is using the latest technology and techniques to create innovative and effective designs and messaging.

Communication and collaboration – 25%
Ensure the agency values clear communication and collaboration throughout the project, from initial consultation to final delivery. Collaboration with the OOH Planning agency to ensure messages are skewed to the right locations.”

Data Accuracy and Precision – 35%
Assess the accuracy and precision of the data collected through auditing and monitoring activities. This includes the ability to capture relevant metrics such as audience impressions, reach, frequency, and engagement accurately.Coverage and Scope – 15%
Evaluate the comprehensiveness and scope of the auditing process in capturing data across various OOH media formats, locations, and campaigns. Consider whether the auditing company provides comprehensive coverage that aligns with the client’s needs and objectives.

Technology and Innovation – 20%
Assess the use of technology and innovation in the auditing and monitoring process. Look for advancements such as digital tracking, GPS-enabled monitoring, data analytics, and real-time reporting capabilities that enhance the accuracy, efficiency, and reliability of the audit data.

Methodology and Standards – 15%
Evaluate the robustness of the auditing methodology and adherence to industry standards and best practices. Consider factors such as the transparency of data collection methods, compliance with industry guidelines, and the reliability of measurement techniques.

Actionable Insights and Reporting – 15%
Consider the ability of the auditing company to translate audit data into actionable insights and provide clear, concise reports to clients. Assess whether the reports are easy to understand, relevant to the client’s objectives, and facilitate informed decision-making.”

Innovation and Technological Advancement – 30%
Evaluate how the solution leverages new technologies, offering advanced features that enhance OOH advertising capabilities (e.g., programmatic buying, AI, machine learning, AR/VR, Data Analysis)Effectiveness and Performance – 25%
Assess the solution’s ability to deliver measurable results, such as improved targeting, increased engagement, higher ROI, and better campaign performance metrics.

User Experience and Interface – 20%
Consider the ease of use, intuitive interface, and overall user experience for both advertisers and operators. A solution that simplifies processes and enhances user satisfaction scores highly.

Integration and Compatibility – 15%
Evaluate the solution’s ability to integrate with existing systems, platforms, and technologies, ensuring seamless operations and maximizing utility without requiring extensive modifications.

Scalability and Flexibility – 10%
Assess the solution’s ability to scale across different environments and its flexibility to adapt to various campaign needs, locations, and formats.

Revenue Growth – 20%
Look at the company’s financials to determine their revenue growth over a specific period of time. This will give you a good idea of their overall growth trajectory.Customer Base – 20%
Consider the size and diversity of the company’s customer base. A company with a larger customer base that spans multiple industries is likely to have experienced faster growth.

Market Share – 20%
Look at the company’s market share in the outdoor media industry. A company with a larger market share is likely to have experienced faster growth than its competitors.

Innovation – 20%
Consider how innovative the company has been in terms of its products and services. Companies that have introduced new and unique offerings to the market may be growing faster than those that are less innovative.

Employee Growth – 20%
Consider the company’s employee growth over a specific period of time. A company that has added a significant number of employees may be growing faster than its competitors.”

Relevance and Messaging – 30%
Assess the campaign’s relevance to the target audience and the clarity and effectiveness of its messaging. Consider whether the campaign effectively communicates key messages related to the sector or industry, such as product offerings, benefits, or brand values.

Creativity and Visual Appeal – 20%
Evaluate the creativity and innovation demonstrated in the campaign’s concept, design, and execution. Look for originality, uniqueness, and the use of creative elements that capture attention and differentiate the campaign from others in the sector.

Strategic Placement and Contextual Relevance – 20%
Evaluate the strategic placement of OOH advertisements in locations where they are likely to reach the target audience and generate maximum visibility and impact. Consider the contextual relevance of the campaign’s placement.

Integration of OOH Media – 15%
Assess how well the campaign utilizes various OOH media formats, such as billboards, transit ads, digital signage, or experiential installations, to reach and engage the target audience. Evaluate the strategic placement and creative adaptation of the campaign across different OOH channels.

Engagement and Call to Action – 15%
Consider how effectively the campaign encourages audience engagement and prompts action. Evaluate the inclusion of clear calls to action (CTAs), such as website URLs, social media hashtags, or QR codes, that prompt viewers to learn more, shop online, or participate in related promotions or events.

Creativity & Originality – 30%
Evaluates the uniqueness of the concept. Did it challenge norms? Was it unlike anything typically seen in OOH? Includes design, messaging, and format.

Audience Engagement– 25%
Assesses how well the execution captivated and activated the target audience. Includes measurable buzz, participation, or emotional impact.

Technology Integration – 20%
Looks at the use of innovative tech to elevate the experience—AR, sensors, programmatic elements, data triggers, interactivity, etc.

Impact & Effectiveness– 15%
Measures the real-world results—awareness, ROI, behavior shift, media impressions, or how it moved the brand or category forward.

Relevance & Context Fit – 10%
Considers how well the idea aligned with cultural, environmental, or audience-specific context to enhance authenticity and resonance.

Project Management – 30%
Assess the individual’s ability to effectively plan and deploy outdoor advertising campaigns, including coordination with stakeholders, timelines, and resource management.

Operational Efficiency – 25%
Evaluate the person’s ability to optimize operations and ensure smooth execution of outdoor advertising initiatives while minimizing costs and maximizing results.

Communication Skills – 20%
Consider the person’s proficiency in effectively communicating with clients, team members, Practitioners, and other relevant parties. This includes written and verbal communication, active listening, and interpersonal skills.

Problem Solving – 15%
Assess the person’s capability to identify and resolve issues that arise during outdoor advertising campaigns, such as logistical challenges, weather conditions, or equipment malfunctions.

Creativity and Innovation – 10%
Evaluate the individual’s ability to come up with unique and innovative ideas to make outdoor advertising campaigns more engaging and impactful.

Sales Performance -30%
Evaluate the individual’s ability to meet or exceed sales targets and achieve revenue goals. Consider factors such as sales growth, client acquisition, customer retention, and overall sales effectiveness.

Marketing Strategy – 25%
Assess the person’s skills in developing and implementing effective marketing strategies. Consider their ability to identify target markets, conduct market research, create compelling marketing campaigns, and measure the success of marketing initiatives.

Relationship Building – 20%
Evaluate the individual’s aptitude for building and maintaining strong relationships with clients, partners, and key stakeholders. Consider their ability to establish trust, provide exceptional customer service, and foster long-term partnerships.

Communication and Presentation Skills – 15%
Consider the person’s proficiency in communicating the value proposition of products or services to clients and stakeholders. Evaluate their ability to deliver persuasive presentations, negotiate effectively, and articulate ideas clearly and convincingly.

Innovation and Adaptability – 10%
Assess the person’s ability to think creatively, adapt to changing market trends, and identify new opportunities for growth. Consider their track record in implementing innovative ideas and their willingness to embrace new marketing technologies or strategies.

Deal Contribution & Sales Impact – 30%
” Volume and quality of deals closed or supported, revenue contribution, ability to pitch.”

Client Relationship Management– 20%
Communication style, trust-building, ownership of client issues, feedback from clients.

Learning Curve & Industry Knowledge – 20%
Grasp of OOH formats, strategy, targeting, adaptability, and willingness to grow fast.

Creativity & Campaign Contribution – 15%
Participation in standout executions, problem-solving, campaign ideation.

Attitude, Team Spirit & Leadership Promise – 15%
Internal feedback, collaboration, initiative, signs of future leadership.

Campaign Execution -30%
Evaluate the individual’s ability to flawlessly execute OOH campaigns from start to finish. Consider their attention to detail, adherence to timelines, quality control, and overall project management skills.

Client and Media Practitioner Relationship Management – 25%
Assess the person’s ability to build and maintain strong relationships with clients and media partners. Consider their responsiveness, understanding of their needs, proactive communication, and ability to address concerns or issues effectively.

Creativity and Conceptualization -20%
Evaluate the individual’s aptitude for developing innovative and impactful OOH campaign concepts. Consider their ability to think outside the box, deliver fresh and engaging ideas, and translate concepts into visually compelling campaigns.

Industry Knowledge -15%
Assess the person’s understanding of the OOH industry landscape, including market trends, emerging technologies, and regulatory considerations. Consider their knowledge of audience targeting, campaign measurement, and the integration of digital elements in OOH advertising.

Collaboration and Teamwork -10%
Consider the individual’s ability to work effectively in a team environment. Evaluate their communication skills, willingness

Leadership & Influence -25%
Vision, direction, industry voice, ability to mobilize others

Industry Impact– 25%
Measurable success in projects, client wins, or business innovation

Innovation & Creativity -20%
Bold thinking, originality, and new approaches to OOH

Advocacy & Representation -15%
Mentorship, Diversity Equity and Inclusion (DEI) efforts, industry engagement, and community contribution

Character & Integrity -15%
How they’re respected, their conduct, and industry perception

Leadership & Influence -25%
Vision, direction, industry voice, ability to mobilize others

Industry Impact– 25%
Measurable success in projects, client wins, or business innovation

Innovation & Creativity -20%
Bold thinking, originality, and new approaches to OOH

Advocacy & Representation -15%
Mentorship, Diversity Equity and Inclusion (DEI) efforts, industry engagement, and community contribution

Character & Integrity -15%
How they’re respected, their conduct, and industry perception