In the world of outdoor advertising, few campaigns have captured attention and elevated brand presence like Martell’s recent OOH activations across Lagos. At the heart of these standout executions is Eye Kontact, the creative media partner behind the bold structures that have reshaped the brand’s visibility in Nigeria’s urban landscape.
The journey began with the Martell Box, a smart and striking installation at Admiralty Roundabout, Lekki. Far from a traditional billboard, the Martell Box was a brand experience centre, an architectural statement designed to stop traffic, spark curiosity, and immerse viewers in the Martell world without ever stepping inside a store.
But Eye Kontact didn’t stop there.
Pushing the boundaries of scale and imagination, the agency went on to design and implement the Martell Tower, a towering, immersive structure positioned along the Lekki-Epe Expressway, by the First Toll Gate. Engineered to captivate, the Martell Tower combined imposing scale, sharp creative, and architectural finesse to bring the brand’s prestige to life in a way Lagos had never seen before.
“We didn’t just want to display the brand, we wanted people to experience Martell before they ever tasted it, We wanted to create a presence that wasn’t just visual, but emotional. Something people would look at and say ‘That’s Martell. That’s premium.’” said a representative from Eye Kontact.
From structure design and custom fabrication to lighting, logistics, and site management, Eye Kontact managed every element of execution with precision and ambition. The result was a campaign that didn’t just advertise Martell—it embodied it.
In an age where attention is scarce and media saturation is high, Eye Kontact’s work with Martell demonstrates that OOH still leads when it dares to innovate and that physical brand experiences still have unmatched power. The agency’s approach merges classic visibility with immersive experience, earning not only critical acclaim but also business impact.
As brands continue to seek authentic ways to connect with consumers, Eye Kontact has proven that when done right, outdoor advertising doesn’t just show up, it stays in the mind, becomes part of the culture, and commands respect.
From the Martell Box to the Martell Tower, the message is clear:
OOH is no longer just about being seen. It’s about being remembered.
And Eye Kontact is leading that charge, one bold structure at a time.
