Danielle Ibraheem, a leading figure in African advertising, has been prominently featured in the latest installment of the “Women in African OOH” series by LOMA. As the CEO and Co-founder of Powerhouse Multimedia, her work is spotlighted as a prime example of the innovation currently shaping the Out-of-Home landscape.

The feature explores her journey in launching Powerhouse Multimedia in Lagos amidst the challenges of the global pandemic. It highlights her pioneering role in shifting OOH advertising from a passive visibility tool to a dynamic and immersive brand experience through the strategic use of LED mobile billboards and experiential activations.

A key focus of the series is Danielle’s success in integrating real-time data and analytics into mobile campaigns, a development that has provided brands with clear, measurable results. Her forward-thinking approach has earned her significant industry recognition, including the 2024 Adhack Innovation Award and a 2025 induction into WimBiz, underscoring her influence on the industry.

Danielle’s story is one of resilience, strategic thinking, and a commitment to pushing creative boundaries in the African market. The full interview offers an in-depth look at her journey and is a must-watch for professionals in the advertising and marketing sectors. Her feature can be viewed on the LOMA “Women in African OOH” platform – https://oohacademyng.com/womeninafricaooh/