New Crystal Communications, a leading name in Nigeria’s outdoor advertising industry, is deeply saddened to announce the passing of its General Manager, Mr. Ben Ilo, who died on Sunday, June 29, 2025, after a brief illness.

Mr. Ilo was a pillar of strength and a transformative leader at New Crystal Communications, where he served with distinction, dedication, and vision. His tenure saw the company solidify its reputation as a trusted partner in the outdoor media space, particularly known for innovation in static and transit advertising solutions.

“Ben was not just a General Manager, he was the heartbeat of our operations,” said a senior company executive. “He brought strategy, warmth, and humanity into every part of the business. His legacy will live on in the structures he helped build and the people he mentored.”

During his leadership, Mr. Ilo played a pivotal role in:

Expanding New Crystal’s billboard footprint across key urban and semi-urban locations

Pioneering community-based OOH campaigns that supported local causes

Cultivating partnerships that boosted industry confidence in homegrown media businesses

His death is a monumental loss not just to New Crystal, but to the broader advertising community where he was widely respected for his professionalism, humility, and strategic foresight.

Mr. Ilo is survived by his wife, children, and extended family. Funeral arrangements will be communicated in due course by the family. In the meantime, a condolence register has been opened at New Crystal’s head office in Lagos, and tributes continue to pour in from colleagues, industry leaders, and clients.

 The company mourns this irreplaceable loss. A memorial event is also being planned in his honor.

May his soul rest in perfect peace.