Audacity Shapes Legacy: Pernod Ricard Nigeria’s Marketing Team Makes Monumental Impact
In a stunning display of creativity, strategy, and execution, Pernod Ricard Nigeria has emerged as a dominant force in the marketing industry, sweeping an impressive array of awards and cementing its place as a trailblazer in the multinational category. With audacity as its compass, the team’s latest recognition is not just a win. It’s a declaration.
Fresh off a season of industry accolades, Pernod Ricard Nigeria was named Marketing Company of the Year (Multinational Category), while Martell, one of its flagship brands, took home Brand of the Year (Multinational Category). But the recognition didn’t stop there. The brand’s audacious campaigns, particularly The Martell Tower and Jameson Distillery on Tour, dominated across multiple categories, clinching top honors for creativity, media excellence, and business impact.
The Martell Tower, a bold and immersive activation, won:
- Grand Prix for Use of Media
- Gold for Outdoor Ambient and Installations
- Gold for Excellence in Media Execution
- Silver for Use of Insights and Strategy
- Silver for Use of Integrated Media
- Silver for Business Impact
- Silver for Outdoor Activations
Meanwhile, Jameson Distillery on Tour further solidified Pernod Ricard’s reputation for storytelling and audience engagement with:
- Gold for Excellence in Media Execution
- Silver in four major categories, includingUse of Integrated Media, Outdoor Activations, Ambient Installations, and Use of Media
- Bronze for Integrated Campaign
Additionally, the Jameson Christmas Tree Campaign rounded out the triumph with two Bronze wins for Use of Integrated Media and Outdoor Activations.
Speaking on the heels of this success, a marketing team leader at Pernod Ricard Nigeria shared:
“When I resumed my role here, I was truly thrown into the deep end. It meant sleepless nights, long hours, weekends spent working, and countless brainstorms. But today, I can say without hesitation, it’s all been worth it. These awards are a powerful validation of the passion, resilience, and excellence that this team brings every day.”
More than a collection of trophies, these achievements reflect a mindset: one that embraces risk, dares to reimagine the ordinary, and constantly evolves. From insight-driven strategy to unforgettable brand experiences, Pernod Ricard’s campaigns not only moved the needle, they rewrote the rules.
As the company reflects on this chapter of excellence, the question is no longer “what have we achieved?” but rather, “what’s next?” And if this moment is anything to go by, the future promises to be just as bold.
So, the real question for everyone is:
Have you experienced any of these brands lately? If not, you’re missing out on a masterclass in marketing brilliance.
