However, just as the campaign began gaining momentum, the project has been temporarily suspended and uninstalleddue to ongoing road construction in the area. The decision to pause was made in alignment with safety and infrastructural considerations as the construction progresses around the site.

“This is only a pause,” a spokesperson for Eye Kontact said. “The vision for this smart OOH activation remains strong. Once road works are completed, we fully intend to re-install and relaunch with even greater impact.”

The project had already begun turning heads prior to the suspension, serving as a glimpse into the future of tech-integrated outdoor advertising in Nigeria. From dynamic visuals to the strategic placement at a key urban node, the campaign exemplified how smart design can elevate brand engagement.

What’s Next?
The advertising community and brand partners await the return of this innovative project. Once construction wraps up, Eye Kontact plans to re-deploy the installation—potentially with updates to reflect the changing urban landscape and user interactions.

For now, the billboard may be off the street, but the ambition behind it continues to signal a bold future for smart OOH media in Nigeria.