WIAOOH
Recognizing, Celebrating & Empowering women In Africa’s Out-Of-Home advertising industry
SPOTLIGHT
Blessing Ugwu Lead Media Operations
Ubiquity Holdings
Blessing Ugwu, Media Operations Lead at Ubiquity Holdings, is quietly transforming how Out-of-Home (OOH) advertising is planned and executed across West and Central Africa. With operations spanning Ghana, Sierra Leone, Nigeria, Cameroon, and Rwanda, she oversees end-to-end campaign delivery, ensuring efficiency and accountability from strategy to analysis. Originally aspiring to be a journalist, Blessing stumbled into media buying through an internship and soon discovered her passion for the OOH industry. Faced with widespread challenges—like proof-of-performance fraud and a lack of reliable planning data—she took it upon herself to introduce real-time monitoring systems and stricter compliance frameworks, significantly improving campaign transparency and vendor accountability.
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